Tous les Jours
 | |
| Company type | Public |
|---|---|
| Founded | 1997 |
| Parent | CJ Group |
| Website | http://www.tlj.co.kr/ |
Tous les Jours (stylized TOUS les JOURS; Korean: 뚜레쥬르) is a South Korean bakery franchise owned by CJ Foodville, a business group of CJ Group.[1] Tous les Jours means "every day" in French. Tous les Jours is "French-Asian-inspired" and primarily serves a selection of baked goods and beverages. As of 2021, it has more than 1,650 locations worldwide.[2]
History
[edit]Tous les Jours was established in 1996, with the first store opening in Guri, South Korea in September 1997.[3] The company established a frozen dough facility in Um-Sung, South Korea in November 1997, starting mass production and distribution. In September 1998, the Tous Les Jours company began franchise licensing to the public.
Tous les Jours opened its 100th store in April 1999, and its 300th store in June 2001. In May 2002, the stores began offering coffees, sandwiches, fruit juices, and other beverages in addition to baked goods. The company switched to a "café-style bakery business model" in January 2003. Tous les Jours opened its 1000th store in July 2008.
International
[edit]By April 2015, Tous les Jours had over 160 stores outside of Korea, in China, the United States, Vietnam, Indonesia, Cambodia, Malaysia and Mongolia.[4]
United States
[edit]In April 2004, Tous les Jours opened its first store in the United States.
China
[edit]In August 2005, it opened its first store in China.
Vietnam
[edit]In June 2007, it opened its first store in Ho Chi Minh City in Vietnam.
Philippines
[edit]On November 11, 2011, Tous les Jours opened its first store in the Philippines[5] with 6 branches in total across Metro Manila, including its flagship store located in SM North EDSA
Cambodia
[edit]On November 3, 2014, Tous les Jours opened its first store in Cambodia.[6]
Malaysia
[edit]On June 23, 2013, Tous les Jours opened its first store in Malaysia in Kuala Lumpur.[7] On May 25, 2017, Tous les Jours abruptly announced the closure of all four stores in Malaysia.[8]
Indonesia
[edit]Tous les Jours first store in the country was opened in 2011. Since then it has grown to over 52 stores across Jabodetabek area as well as other major cities of Indonesia such as Semarang, Bandung, Medan, and Denpasar. In 2018, CJ Foodville announced that it will invest Rp100 billion on the construction of a factory in Karawang area to support Tous les Jours operations in the country.[9]
On November 21, 2019, a Tous les Jours branch in Pacific Place, South Jakarta was accused of religious discrimination for its refusal to write non-Islamic holiday messages (such as those relating to Christmas, Valentine's Day and Chinese New Year) on cakes ordered by customers and instead offered a plain one instead for the customer to decorate it themselves.[10]
Tous les Hours obtained a Halal certificate for all of its products in 2020
See also
[edit]References
[edit]- ^ Lee, Hyo-sik (2012-12-07). "Retailers leave China for Southeast Asia". Korea Times. Retrieved 2013-03-21.
- ^ "TOUS les JOURS - Our Story". Retrieved 2021-08-30.
- ^ "TOUS les JOURS - History". Archived from the original on 10 December 2012. Retrieved 2014-10-23.
- ^ "CJ Foodville in Global". Archived from the original on 2015-04-15. Retrieved 2015-04-15.
- ^ "Tous Les Jours finally opens their flagship store in the Philippines". alexbamin3d. Retrieved 2013-11-04.
- ^ "Tous Les Jours is coming to Cambodia". cbm.com.kh. Archived from the original on 2013-08-09. Retrieved 2013-11-04.
- ^ "TOUS les JOURS opened up its first bakery in Malaysia". english.cj.net. 2013-07-26. Retrieved 2014-03-02.
- ^ "Famous bakery TOUS les JOURS will close four outlets in Malaysia". worldofbuzz.com. 2018-05-25. Retrieved 2019-02-23.
- ^ "Tous Les Jours Siap Bangun Pabrik di Indonesia".
- ^ "Tous les Jours Buka Suara soal Larangan Ucapan Natal di Kue".
External links
[edit]- Tous les Jours official website (in Korean)
- Tous les Jours USA website
- Tous les Jours Cambodia website Archived 2016-11-24 at the Wayback Machine
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